Marketing Director Job Description and Salary Outlook

Marketing Director Job Description and Salary OutlookMarketing Director Job Description and Salary OutlookDeveloping highly effective absatzwirtschaft campaigns. Brilliantly targeting ideal customers. Making it all happen on time and under budget. Thats just a day in the career of a standout absatzwirtschaft director.The best marketing departments have an experienced, knowledgeable director who understands the ins and outs of marketing strategy, analysis, campaign execution and staff management - all while keeping tight control over the bottom line.What are marketing directors? Part analyst, part strategist, part manager, these pros create and implement strategies, tactics, campaigns and brand messaging. They may work in-house for a corporation or within an agency. Either way, they lead the charge for a marketing gruppe and must bring a healthy mix of skill, management experience and initiative to the company.Heres a look at the typical marketing director job description and salary projections.Marketing director salary benchmarksAccording to The Creative Group 2019 Salary Guide, the midpoint starting salary for marketing directors is $108,000. Use our Salary Calculator to find out what a marketing director can earn in your city.GET THE SALARY GUIDEMarketing director duties and expectationsDepending on industry focus and the companys needs, the role can vary quite a bit. In general, the director of marketing manages the marketing process from research and planning to execution and analysis. In most cases, the following job responsibilities can be expectedParticipate in the development of branding and corporate identity initiativesDevelop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projectsDevelop and manage marketing budgetsDevelop sales forecasting and product branding plansEstablish and grow a target market shareMonitor costs and budgetsConduct customer, brand and product research initiativesOffer expert advice to develop innovative advertising, public relations, social media and eventsNegotiate with media partners to guarantee advantageous contractsWork with new business development team and sales teams on brand initiativesManage agency providers, consultants, freelancers and other suppliers, including contract negotiation and managementDemonstrate excellent communication and interpersonal skillsSupervise a marketing team, including hiring, training, workloads, schedules and deadlinesMay oversee the operation of a companys website or email marketing program and provide analytics reviewAnyone interested in digital marketing wont want to miss the upcoming Adobe Summit- The Digital Experience Conference. When registering, use the discount code S19TCG for $200 off your registration fee.Experience, skills and educationExperience is the most important requirement. The director of marketing generally has at least five to 10 years of applicable experience. Knowledge of finance, especially expense management and profit and loss statements, is desirable. Familiarity with the creative side of marketing and design is important. For some organizations, the job may require an MBA degree as well.A director of marketing must be a pro at communication - whether its for pitching new business or writing customer lifetime value reports. The ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex or challenging ideas is essential. Soft skills such as good attention to detail, versatility and leadership abilities also rank high on the list of desired qualities for a manager at this level.The best marketing directors are able to work cooperatively and effectively with different personality types as well as other departments, vendors and clients. They can transition seamlessly among projects of varying scale, audience, format and distribution channel. Additionally, they know their own weaknesses and can wor k around these shortcomings through delegation, collaboration and excellent resource utilization.Job hunting? Search our open marketing director jobs now.